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Al Heller Consumer-Centric Category Management


In some parts of the world, especially in developing markets, category management today remains a stretch goal – a new idea full of untapped potential. In other areas, the original eight-step process that emerged in the late 1980’s forms the foundation of many companies’ approach to category management. In still others, particularly in developed countries like the U.S., the U.K., and others, refinements are being made – most of them designed to place consumer understanding front and center. New ideas are emerging – from «trip management» to «aisle management» to «customer management.» Whether a new descriptor emerges to replace «category management» is yet to be seen. Even if that does happen, what won’t change is the overall objective – to help retailers and their manufacturer partners succeed by offering the right selection of products that are marketed and merchandised based on a complete understanding of the consumers they are committed to serving. This book, which explores both the state of and the state-of-the-art in category management, is for everyone with a vested interest in category management. It can serve such a broad audience because category management is about bringing a structured process to how executives think and make decisions about their businesses, no matter what information and information technology they have access to.

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Олег Капкаев Подготовка к кругоcветке. Эфир с Толичем - часть 2. КОРОТКАЯ ДОРОГА


Очередной выпуск из цикла программ с участием Анатолия Чернявского о нюансах подготовки к кругосветному путешествию в новом выпуске программы"Короткая дорога". Ведущий программы Сергей Келер. Слушайте каждый вторник в 14-00 на MOTORADIO и повторы согласно расписанию raspisanie

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Гостиная Катания


Детальное описание: <style>div#fewthings img {display: none;}</style><div id="fewthings"> <div style="font-weight: 600; margin-bottom: -12px;">В комплектацию входят:</div> <br> <div style="padding-left: 10px;"> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/shkafy_main/raspashnye_shkafy/dvudvernye_shkafy/381719/">Шкаф 2-х дверный правый <img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_4.jpg" border="0" class="PodrobneePlease"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/korpusnaya_mebel/mebel_dlya_hraneniya/komody/381727/">Комод<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_5.jpg" border="0" class="PodrobneePlease" style="display: none;"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/korpusnaya_mebel/mebel_dlya_gostinoy/tumby_dlya_tv/381723/">Тумба под TV<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_6.jpg" border="0" class="PodrobneePlease"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/korpusnaya_mebel/mebel_dlya_hraneniya/navesnye_polki/381729/">Полка<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_7.jpg" border="0" class="PodrobneePlease"></a> <span style= "color: #8f8f8f">×2</span> </div></div> <br> <p style="margin-top: -12px;">На фасадах выполнена фрезеровка под ручки. Петли четырехшарнирные с доводчиком. Опоры пластиковые цвета хром глянец.</p>

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Гостиная Катания


Детальное описание: <style>div#fewthings img {display: none;}</style><div id="fewthings"> <div style="font-weight: 600; margin-bottom: -12px;">В комплектацию входят:</div> <br> <div style="padding-left: 10px;"> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/shkafy_main/raspashnye_shkafy/dvudvernye_shkafy/381717/">Шкаф 2-х дверный<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_5500100130096_4.jpg" border="0" class="PodrobneePlease"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/shkafy_main/raspashnye_shkafy/dvudvernye_shkafy/381721/">Шкаф 2-х дверный левый<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_5500100130096_5.jpg" border="0" class="PodrobneePlease"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/korpusnaya_mebel/mebel_dlya_gostinoy/tumby_dlya_tv/381723/">Тумба под ТВ<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_5500100130096_6.jpg" border="0" class="PodrobneePlease"></a> <br> <img src="/img/arrows/menusecond.gif"> <a href="/katalog/korpusnaya_mebel/mebel_dlya_hraneniya/navesnye_polki/381725/">Полка<img src="/images_complex/gotovye_komplekty/mebel_dlya_gostinoy/kataniya/gostinaya_kataniya_5500100130096_7.jpg" border="0" class="PodrobneePlease"></a> </div></div> <br> <p style="margin-top: -12px;">На фасадах выполнена фрезеровка под ручки. Петли четырехшарнирные с доводчиком. Опоры пластиковые цвета хром глянец.</p>

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